What Are Memecoins (And Do They Actually Have A Purpose?)

CoinW Exchange
5 min readNov 21, 2023

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Dogecoin, the biggest memecoin by market cap. Source: Rūdolfs Klintsons (Pexels)

The rise of online communities, social media as well as the accessibility of image editing tools gave rise to one of the most potent forms of communication humanity has ever known: memes.

And just as memes embody all that’s playful, absurd and humorous to unite the global online community, so are memecoins–seemingly pointless crypto tokens that function as digital units of value, the biggest of which boast billions of dollars in market cap.

So what is it about memecoins that give them their value?

The Birth of Memecoins: From LOL to ROI

The concept of Memecoins is as straightforward as it is amusing. These cryptocurrencies, inspired by internet memes, leverage the power of online humor to create a unique and dynamic value proposition. It’s a testament to the peculiar marriage of finance and pop culture that only the internet could foster.

The journey of memecoins usually begins with a meme or a series of memes that capture the collective imagination of the online community. These memes, often featuring iconic characters like Doge, Shiba Inu, or even the infamous “Pepe the Frog,” transcend their original status as internet jokes and find themselves immortalized on the blockchain.

Behind the Curtain: How Memecoins Work

At their core, memecoins operate on the same blockchain technology that powers more established cryptocurrencies. They use smart contracts to facilitate transactions and are often built on platforms like Ethereum, allowing for greater flexibility in their creation and management.

The unique twist with memecoins lies in their community-driven nature. Unlike traditional cryptocurrencies that may have a defined development team or foundation, memecoins are often decentralized, with the community taking the reins. This can lead to both thrilling innovation and chaotic unpredictability.

The Anatomy of a Memecoin

So, what gives memecoins their value beyond the initial chuckle? The answer lies in the community’s willingness to assign worth to these digital tokens. The demand for memecoins is fueled by a combination of internet culture, social media trends, and the sheer absurdity that defines the world of memes.

Investors in memecoins aren’t just buying into a financial asset; they’re investing in a shared joke, a cultural phenomenon that unites them with a virtual community of like-minded individuals. The value of a memecoin can skyrocket as memes go viral, social media influencers jump on the bandwagon, or the community rallies behind a cause, often propelled by internet irony and a fat dose of absurdity.

Top Memecoins

Biggest memecoins by market cap (Source: Coinmarketcap.com)
  1. DogeCoin (DOGE): The OG Memecoin
    Dogecoin, often hailed as the original memecoin, started as a playful homage to the Shiba Inu dog meme. Created in 2013 by Billy Markus and Jackson Palmer, Dogecoin quickly gained a massive following due to its lighthearted branding and active community. Despite its origins as a joke, Dogecoin has experienced significant price surges, largely driven by endorsements from high-profile figures like Elon Musk.
  2. Shiba Inu (SHIB): The “Dogecoin Killer”
    Riding on the coattails of Dogecoin’s success, Shiba Inu emerged as the self-proclaimed “Dogecoin Killer.” Introduced in 2020, Shiba Inu gained popularity for its mascot, the Shiba Inu dog breed, similar to Dogecoin. SHIB has a decentralized community and has seen rapid price movements, attracting attention and investment, especially from those seeking the next big memecoin sensation.
  3. Pepe (PEPE): Memecoin with “ribbit”
    Pepecoin is an ERC-20 token inspired by the popular Pepe the Frog meme. It was launched in late April 2023 and quickly gained popularity, reaching a market capitalization of $1.5 billion in May 2023.
  4. Memecoin (MEME): Memecoin with the biggest community

Memecoin (MEME) is the native token of Memeland, the independent Web3 venture studio by 9GAG. 9GAG, in turn, is the platform that took the internet to the next level in 2008 with its content niche focusing on funny memes, GIFs, videos and weird news stories. Since then, its community has grown to more than 150 million followers, and if there’s anyone with the rightful claim to be the memecoin that rules all memecoins, it’s this one. Memecoin has experienced significant growth, with its price reaching an all-time high of $0.04075 in November 2023.

5. Floki Inu (FLOKI): Inspired by the Elon Musk Connection
Floki Inu is another memecoin inspired by the Shiba Inu dog meme, but what sets it apart is its association with Elon Musk. The coin gained attention after the Tesla CEO mentioned his pet Shiba Inu named Floki. The community seized the opportunity to create a memecoin in honor of Musk’s canine companion. While it started as a joke, Floki Inu experienced significant market interest.

6. Baby Doge Coin (BabyDoge): Small, but Mighty
Baby Doge Coin is a spinoff from Dogecoin, featuring a cute, cartoonish depiction of a Shiba Inu puppy. Launched in 2021, Baby Doge gained popularity due to its charitable endeavors and community-focused initiatives. It has positioned itself as a token with a purpose, incorporating features like auto-staking and a built-in donation wallet to support various causes.

The Dark Side of the Meme: Pump and Dump Risks

While the memecoin frenzy has brought joy and profits to many, it’s not without its pitfalls. The inherent volatility of memecoins, coupled with their community-driven nature, makes them susceptible to pump and dump schemes. In these scenarios, the value of a memecoin is artificially inflated by a sudden surge of interest, only to plummet just as quickly when the hype dies down.

It’s crucial to approach memecoins with caution, as their value can be highly speculative and influenced by trends and social media rather than traditional financial metrics. At the risk of sounding like a nag, invest only what you can afford to lose (especially with memecoins) and understand the risks before diving in. After all, you don’t want to embody a meme yourself…

(Photo: @gamerrebuke/Twitter)

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CoinW Exchange
CoinW Exchange

Written by CoinW Exchange

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