CoinW Partners with World-Record Mountaineer Nicolas Hojac as Global Ambassador

We are thrilled to announce our exclusive partnership with world-renowned alpinist Nicolas Hojac, who will represent CoinW as our global ambassador in a deal brokered by Nick Hunter of P11. This exciting collaboration marks another milestone in CoinW’s unwavering mission to bring cryptocurrency from the fringes of finance to widespread, global adoption. The partnership will launch with a special brand video, building momentum toward the grand celebration of CoinW’s 7th anniversary.

Nicolas Hojac is a trailblazer in professional mountaineering, holding numerous world records. He is one of the youngest climber to scale the three great north faces of the Alps and holds the world record for the fastest team-ascent of the Eiger North Face. Most recently, in August 2024, Nicolas and his partner completed a 65-kilometer, 7,000-meter elevation mountaineering ultra-marathon in 37 hours — an extraordinary feat that takes most athletes days to achieve.

As a leader in the crypto industry, CoinW continues to push the boundaries of blockchain technology through strategic partnerships with ecosystems like Solana and Ton, while constantly improving its products and security. With these efforts, CoinW has solidified its reputation as the most trusted crypto ally for over 13 million users worldwide.

Nicolas Hojac’s role as CoinW’s ambassador is a testament to our shared commitment to excellence. The daring climbs of Swiss mountaineer Nicolas Hojac serve as a powerful metaphor for the challenges and rewards in the crypto world. Just as Nicolas relies on his team and gear, CoinW stands as a trusted ally, upholding the values of trust, precision, and resilience. As Hojac himself put it: “For us, it wasn’t just about being five minutes faster or slower — it was about discovering what was possible in one single push. It was about being the first to chart a new logical path.”

But this partnership is just the beginning. CoinW President Sonia Shaw highlights, “Since its founding, CoinW has always believed that crypto will disrupt financial technology and achieve widespread adoption. Much like Hojac and his team have elevated mountaineering from a niche pursuit to a global phenomenon, this collaboration reaffirms CoinW’s commitment to bringing digital assets into the mainstream.”